Make AI-Generated CRE Property Videos: How To
The ChatCRE November 2024 Edition: Learn to make AI-generated property videos
Welcome to the (belated) November edition of ChatCRE, your source for intel on leveraging AI for commercial real estate. This month, we're exploring the transformative capabilities of AI tools for creating property marketing videos in minutes. Discover how these AI-driven platforms can elevate your property marketing, engage potential clients, and streamline your video production process, enabling your team to produce high-quality video marketing with ease. Let’s dive into how you can go from having a handful of property photos to a high-quality property marketing video with 2 specific AI tools.
TLDR:
Use Ruway ML to turn property photos into 10-second video clips of your property
Give your brochure copy to Invideo AI to have it draft a script, record an AI voiceover, and stitch together stock imagery and videos to create a video about your property
Sub out the stock images/videos for the video clips you made with Runway, edit to taste, and you’re done
If you’d like to see a step-by-step tutorial video on how to use Invideo AI, head to this link, pop in your email and we’ll send it right over to you.
P.S. I’m booking public & private AI presentations and training sessions for 2025. If you’re interested in having me present to your team, company, or association, send me an email and let’s connect.
Tool #1: Runway ML
Runway ML is a tool for turning images into videos using the power of AI.
Anytime I give a presentation on AI, I’m always sure to bring up Runway ML. The reason? It’s an INCREDIBLY easy AI tool to use. In fact, typically a number of people are able to download the app and use it to generate a video from an image WHILE I’m giving the presentation.
Another reason I like to touch on this tool is to note the speed at which AI tools are progressing. These image-to-video tools have made wild progress in 2024. As of Q1-Q2, the technology was available but difficult to use and the output was sub-par.
By September 2024, they became INCREDIBLY easy to use, enabling nearly anyone with a smartphone to generate a 10-second video from an image, which will have powerful implications on CRE professional’s abilities to create content. You can see a very aesthetically pleasing example below. But the rub is that when applying this technology to creating property marketing videos, the output was less than stellar.
(Original Image)
(Runway ML Video Output)
Now, a few months later,
the outputs have improved substantially. In fact, they’ve improved so much that you can now upload a property image, tell Runway to create a drone/gimbal style of the property, and have what looks like a professionally taken 10-second drone video of the property in under a minute.
(Original Image)
(Runway ML Video Output)
You may be thinking to yourself, “Topher, that’s great, but what am I going to do with just a 10-second property video?” And that’s a fair point, outside of a social media post, a 10-second video may have limited utility.
But that’s where Invideo AI comes in.
Enter Tool #2: Invideo AI
Invideo is a fantastic AI-powered video creation tool for creating long-form property promotion videos. You can use it to generate a long-form property marketing video with an AI-generated voiceover, add in your property images and the videos you created with Runway ML and you have a custom-tailored long-form property marketing video that you’ve created in just minutes.
(Example video created with Invideo)
Here’s how to use it, and what it will do for you..
Give it a Prompt:
Provide Invideo with instructions for the kind of video you want to create (you could tell it something like “Create a promotional video for the investment property we have for sale at 341 Fore Street, Portland, Maine”. Invideo has different workflows you can use for creating different styles of videos (YouTube, Instagram, etc..)
Give it the Property Info:
You can then give it additional information about the property (or whatever topic you’re creating a video about). This could be in the form of bullet points or a link to the web page for your property listing, but I typically just copy and paste brochure copy that I wrote using Real Estate Writer Pro.
Give it Video Specifications:
While you’re in the prompt workflow, you can make additional selections such as the ideal length of the video, and the style of voice you want the narrator to have.
Invideo Will…
Create a script for the video about your property
Record an AI-generated voiceover reading the script (which can be your cloned voice, if you’d like)
Stich together stock imagery and videography to combine with the voiceover to create a customizable property video (and it does it quickly)
Now, if you’re creating a promotional video to advertise your property, stock imagery, and videography probably aren’t going to cut it. But Invideo makes it easy to go in, remove the stock videos, and replace them with images and videos of your actual property.
But what do you do if you don’t have any videos of your property?
You can CREATE video clips for your long-form video using Runway ML, and then upload them to your long-form video you created with Invideo.
By stacking these amazing tools together, you can create an AI tech stack that easily enables you or your team to upgrade your property marketing abilities.
One nuance worth mentioning..
As I mentioned, Runway ML is EXTREMELY easy to use. Invideo is easy to use as well, but between going through the prompt workflow, giving it the property info, and editing the images/ videography, there’s just more to it.
If you’d like to see a DETAILED, step-by-step tutorial video on how to make promotional property videos using Invideo, head to this link, pop in your email and we’ll send it right over to you.
The Future of Video Marketing in CRE:
I’m extremely bullish on AI improving the ability of CRE professionals to ramp up their video marketing capabilities. The use isn’t limited to property marketing videos. We’ve seen CRE professionals use it to promote properties, buyer/tenant needs, announce significant transactions to their audience, create comp-teaser videos to text potential sellers, and explain complex topics to their clients.
It’s also worth noting that there are endless AI video editing tools out there, the ones covered in this newsletter are two of my favorites. If you can learn to leverage these two simple AI tools, you’ll be well on your way to ramping up your CRE video marketing capabilities.
That’s It, That’s All
Thank you for reading the November 2024 edition of ChatCRE! I’d love to hear your thoughts on this edition—what you found valuable, what you could do without, or any topics you’d like us to cover in future newsletters. Feel free to comment below, reach out on X, or simply reply to this email.
If you found this newsletter helpful, please consider sharing it with a colleague or friend who could benefit from enhancing their CRE operations, marketing, or pipeline with AI.
P.S.
I'm currently booking private and public presentations for the 2025 calendar year on how to leverage AI tools for commercial real estate. If you’re interested in helping your team, company, or association learn about powerful AI tools for CRE, please send me an email, and we can set up a time to connect.